The Genesis of Tulalens


October: Priya Iyer left her job to found Tulalens in Hyderabad, India, and put her savings into launching the work. 

November: We reached 114 pregnant women across 3 slum areas in Hyderabad. Our first advisor - Vandana Sharma - helped us structure the pilot.

December: We raised $2,200 through an Indiegogo campaign thanks to the support of friends and family, particularly two large contributions from Vidhya Iyer and Durga Paruchuri


January: Tulalens officially became a non-profit with 501(c)(3) status

March: Two board members - Anita Datar and Erin Stock - and two advisors - Saumya Joshi and Vik Paruchuri - joined our team. 

April: We reached 500 more women, and quickly realize that we should focus our efforts on pregnant women before we expand services to women receiving other reproductive health services. 

June: We received our first two individual donations and corporate matching gifts from Durga Paruchuri and Vin Paruchuri, and their companies Genentech and Noble Energy respectively totaling $6,000.

July: The Tulalens board held our first fundraiser in Washington DC. 

August: We won $32,000 in Palladium's Make It Possible Initiative

September: We launched our work in Chennai, India, hired two full-time team members - Uday Varma and Lakshmi Muthukumar, and a board member - Ranjeet Vidwans - joined our team. 

November: We developed real-time analytics software with DataKind allowing us to get information back to women more quickly, and Kathleen Pointer, a marketing and communications expert, joined our team of volunteers. 

December: We reached 400 women in Chennai in total despite severe flooding, and Laura Lighty, an expert in human-centered design, joined our team of volunteers.